It’s not just a logo. These five flowers are part of an old memory — the kind you feel without really knowing how to explain.
My family came from the Andalusia region in southern Spain. A place of warmth, colorful ceramics, and walls covered in tiles. My father always enjoyed talking about our roots. Since I was little, I’d hear him tell stories about my grandparents, about our Spanish heritage. That stayed with me. And a few years ago, I started digging deeper on my own. I wanted to understand more about where we came from, what that place was like, how people lived.
The design of the logo came up right here — through conversations, sketches, and trial and error. It wasn’t made by any agency. Just like the other logos we’ve created for our businesses, this one came from within. We had several ideas… but when this one showed up, it just clicked.
Five flowers connected by lines, like paths that cross. The flower in the center is the beginning — the first touch on the clay. The other four are about time, senses, direction. One represents those who teach. Another, those who create. One is for those who quietly observe. And the last, for those who carry it forward.
This logo will become my seal. My way of signing my future creations. It may seem simple, but to me, it carries deep meaning. And it holds everything I want to take with me from here on out.